Finding the best concealer and lip shade is a lot like dating. Sometimes you think you’ve found the one, but then after a few months, it’s no longer a match. Your feelings have changed and the color ...

"Undertones speak to the overall warmth or coolness of your skin tone," Helen says. "Undertones are generally referred to as cool/pink, warm/golden/yellow or balanced/neutral. Skin tone is more about ...

In 2012, Sephora took the guesswork out of finding the perfect foundation shade with its Color IQ foundation matching service, and come Sept. 1, Sephora + Pantone's New Color IQ feature for lip and ...

This is not a drill. Maybelline just expanded its Instant Age Rewind Concealer shades — and if you're a woman of color, the news is a very big deal. The dream of finding that match-made-in-heaven ...

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Question: Does using nude lipstick as concealer, and peach or red as a color corrector, really work? Answer: If you’ve ever fallen down the rabbit hole that is the explore page on Instagram or gotten ...

"Color matching is what you do to find your best shade for a complexion product," Helen shares. "Usually, you apply stripes of different shades of foundation, tinted moisturizer or concealer on the ...