The first strategy is commonly known as a house of brands. In large markets, companies often launch many small brands to gain ...

Discover what a master brand is, its advantages and disadvantages, and see real-world examples like Virgin and Coca-Cola. Learn how they shape brand strategy.

When looking for a car to buy, it's important to take a look at its reliability. Before you buy, here's what Consumer Reports ...

AI, trust, wellness, value, authenticity and proof-led sustainability with real-world examples and brand action ...

At almost any job, one quickly learns that the public perception of an industry or profession is generally flawed in some way ...

Discover how the Brand Potential Index (BPI) evaluates potential market reach, integrates BDI and MDI, and informs advertising strategies for successful branding.

Personal branding is the public-facing identity you create for yourself. It’s an authentic but carefully managed representation of you as a professional. Proving your experience and expertise in your ...

Patrick Vieira has always shown leadership qualities, be it leading by example from the middle of the park or from the dugout ...

In this post, we’ll explore 14 must-know branding trends and discover how to engage today’s audiences, strengthen brand reputation ...

Here are three things that museums should do to entice more visitors through their doors and keep them coming back.

Royal Caribbean is launching its new Points Choice rewards program in 2026, letting guests earn and apply loyalty points ...

Toys R Us has been the subject of multiple revival efforts since it ended operations in 2018.