A new life vest initiative in Bradenton called “Beach Like a Local” is dedicated to encouraging a safer swimming experience for beachgoers of all ages.

Brittany Aldean is sharing some “spring break snaps” on Instagram. The 37-year-old mom of two posted a series of pictures ...

Some beaches in Northeast Florida allow vehicles. Here's a list of which ones and what you need to know before you head out ...

This was the second $10 million winner sold in Florida in three days. Friday’s other jackpot winner was bought at a 7-Eleven.

A county fair, St. Patrick's Day celebrations including a block party and parade, and more events this weekend in the ...

Discover Bradenton, Florida, a Gulf Coast city where retirees will find warm weather, affordable housing costs, and plenty of community activities to keep them busy.

Beach Like a Local” is Manatee County’s new life vest initiative meant to provide additional safety opportunities in areas ...

The Great American Cleanup is the country’s largest annual community improvement program, and Keep Manatee Beautiful (KMB) wants to focus that momentum on Manatee Avenue West.

A Sarasota man is dead and two drivers are seriously injured following a March 1 car crash in Manatee County, according to a Florida Highway Patrol news release. The crash, involving a Ford Mustang ...

MANATEE COUNTY, Fla. (WWSB) - The Florida Department of Transportation (FDOT) is studying alternatives to current sidewalk routes in Holmes Beach and Bradenton Beach as part of an effort to improve ...

Planning to drive on a Florida beach this spring break? Here's which beaches allow vehicles, how much passes cost and some rules around beach driving.