While someone looking to personalize their car today might opt for a set of custom rims, in the ’20s and ’30s, you made your vehicle your own in a different way — via a hood ornament. “They were kind ...

Inside the Mercedes Benz dealership on New York's posh Park Avenue, cars shimmer, leather seats invite, and hubcaps gleam—just like you'd expect. But there's also something missing: the distinctive ...

On my desk sits a hood ornament from a 1956 Buick Roadmaster. It’s shaped like a jet, sculpted in metal and draped in chrome, and it’s ridiculously large to have perched on the tip of the nose of a ...

Hood ornaments have mostly gone the way of the dodo bird. Part and parcel of a bygone age, they jutted proudly off an automobile's front and cut through the air like the carved figureheads on the bows ...

Companies have spent billions of dollars developing their images. Done well, a will be seared into one's mind forever. The is one example. The font for is another. The photo gallery above contains ...

Roger Biermann is an automotive journalist of 13 years and has been the Managing Editor at CarBuzz since 2021. With no formal post-high school education, Roger launched his career as an automotive ...

Equal parts beautiful and dangerous, the hood ornament reputedly dates all the way back to the chariots of Egyptian Pharaohs. As far as we can tell, there are five basic types of ornamentation for the ...

SARATOGA SPRINGS -- As far as vehicle hood ornaments go, the archer on the Pierce Arrow is a prized possession. The sleek, silver arrow shooter remains one of the most valuable single parts of the ...