In the digital world, the user interface is the medium of communication. It is the surface at which humans interact with the functionalities provided by machines—whether hardware or software. As such, ...

Behind every “user” is a person. Here’s why words influence culture, strategy and customer outcomes more than you think.

Doug Wintemute is a staff writer for Forbes Advisor. After completing his master’s in English at York University, he began his writing career in the higher education space. Over the past decade, Doug ...