CES 2026 made it clear: the future is about smart, connected, and personalized technology that integrates seamlessly into life enhancing wellness, performance, and creativity.

Natural products industry leaders share updates on tariffs, misinformation on dietary supplements, and mentorship.

For more than five decades, Lily of the Desert has helped define what quality aloe vera should be. Founded in 1971 and still family-owned today, the company has built its reputation on one simple but ...

Independent natural products retailers address these topics and more in WholeFoods Magazine’s 2026 Annual Retailer Survey, now in its 48th year. Designed to go beyond the data, this survey helps ...

In 2028, the show will be back on the East Coast for another SupplySide Connect New Jersey. For those heading to the show in 2026, the WholeFoods Magazine team will be at booth #335. A look at what's ...

Check out what's new and what's next in the natural products industry with the latest dietary supplements, branded ...

This overview of exhibit hours, select industry events, educational sessions, and speakers, will help you get the most from Natural Products Expo West.

In addition to calling out now-discredited research, AHPA refuted repeated claims  that dietary supplements are not well regulated by FDA.

Cal Bewicke of Ethical Naturals highlights research examining both the immediate and long-term effects of AlphaWave® ...

This article will be updated to include additional information as more companies share their Expo West highlights.

The question is not whether Americans should choose food or supplements, but how both can responsibly work together to support health, CRN said in response to a NYT article questioning the need for ...