The GB marketing team has already halved the money it spends on developing its creative and has cut the number of agencies it ...

As AI continues to dominate vendor pitches and marketing decks, three senior B2B marketing leaders warn the technology is ...

As it approaches the golden quarter, Sainsbury’s is building on its value and price perception work throughout the year to ...

Charlotte Lock steps into the role of senior vice-president, customer and marketing at Boots UK, following the departure of former UK CMO Pete Markey in June.

As Moneybox celebrates its 10th anniversary, founding marketer Charlotte Oates wants to make the wealth management brand a ...

Marks & Spencer claims the business is on the road to recovery following its £300m cyberattack, with plans for a loyalty ...

Netflix has introduced a monthly active viewers metric accounting for co-viewing, as the streamer seeks a comprehensive ...

Amid a challenging consumer backdrop, McDonald’s is focusing on what it can control - driving value, menu innovation and ...

Across an eight-week period, purchase intent among those exposed to TV ads fell 14% on average versus 26% for social media, ...

KFC parent company Yum! Brands highlighted the UK market as having driven particularly strong results, as it invests in ...

John Lewis’s 2025 Christmas offering features Alison Limerick’s 1990 hit ‘Where Love Lives’ and focuses on the relationship ...

The consumer segments embracing AI the most could drive up to 55% of spending by 2030, according to Cognizant’s ‘New Minds, ...