As the use of gen AI becomes widespread, could a mix of “quality, restraint and responsible use” help marketers avoid ethical ...

Despite having a successful and distinctive brand platform with ‘Superhumans’, Channel 4’s CMO discusses the “scary” decision to go in a different direction.

In relation to advertising, “gatekeeper media” delivers higher levels of trust compared to UGC sites and platforms.

The path from marketer to general management is one that is still rarely taken - but Kimberly-Clark’s John Starkey believes ...

Skoda is looking to tap into “how customers feel” to establish itself as a credible EV player, so when people are ready to ...

In a category that tends to focus on hydration, Ribena is instead highlighting its “unique” taste and positioning itself as a ...

While some brands debate the role for AI in their marketing plans, others are embracing the possibilities to optimise ...

Jaclyn Beavis is now marketing director for mobile and broadband business Sky Connectivity, while Steff Bryant is named ...

For only the second time in almost a quarter of a century, Cancer Research UK is seeking a new headline partner for its Race ...

Emotion and vulnerability are celebrated in advertising, but often lacking in leadership. It’s a double standard marketers ...

With market share growth defined as the function’s “most important” job, could marketers be succumbing to short-termism and ...

Origin is opening access to advertisers interested in measuring deduplicated cross-media reach and frequency across linear TV ...