Candy brand Hi-Chew has doubled its brand awareness in the U.S. since 2018, but it wants more Gen Z customers as the group ...

Following were the most engaging Chief Marketer stories of 2025 — from a case study in higher education marketing to a ...

Woof Gang CEO Ricardo Azevedo shares how passionate store owners plus the web traffic of a national brand helps keep the pet ...

To promote its latest piece of hardware, the ROG Xbox Ally handheld device, Xbox is thinking outside the box to get the word ...

Businesses that have long relied on SEO to reap leads and sales are now hustling to optimize their websites for answer ...

Chief Marketer’s Marketers of the Year honors an elite group of executives who are redefining what’s possible in modern ...

Tree Hut’s ice skating holiday pop-up is one of the most buzzed events it’s hosted, generating 235,000 social media engagements. Pop-up events are essential to boost brand awareness for the personal ...

Chief Marketer’s Marketers of the Year honors an elite group of executives who are redefining what’s possible in modern marketing. Selected by our editorial team, this year’s honorees represent the ...

Tree Hut’s ice skating holiday pop-up is one of the most buzzed events it’s hosted, generating 235,000 social media engagements. Pop-up events are essential to boost brand awareness for the personal ...

Godiva is celebrating its 100 years with a centennial glow-up and swanky new campaign starring the actress Leighton Meester.

Editor’s Note: For Chief Marketer’s monthly Marketers on Fire series, we interviewed Cisco SVP and CMO Carrie Palin to discuss the company’s recent Cisco Live conference, the brand’s involvement with ...