In an AI-driven industry, FCB's Group CEO for South Asia sees vulnerability in middle-layer jobs, but says the real dividing ...

As Southeast Asia’s app market matures, more app brands are turning to full-funnel platform campaigns to grow demand.

Founded in 2009, Ele.me quickly emerged as a top player in China’s food delivery market before it was acquired in 2018 by ...

Articles written by Frances Ma ...

Leadership changes and account wins at Klook, M+C Saatchi Group, Spark Foundry, Core-More, R.M. Williams, Dentsu, Bavaria, ...

Because brands go slightly mad at Christmas & we’re here for the brilliance, the bizarreness and the big budgets.

The industry fondly remembers a creative giant who gave Indian advertising its voice... and Ogilvy India its soul.

After six years, he moved into the creative department, where he went on to craft some of India’s most enduring campaigns for ...

WBD’s announcement to explore strategic alternatives sent the stock price up 10%. The suitors are circling, but how many are ...

The era of flying in global execs to read HQ-approved scripts at CIIE is done, says We Red Bridge. Impact will belong to brands that champion China’s story, back local talent and show up to partner ...

Burberry’s festive spot features comedian and actor Jennifer Saunders welcoming an all-star guest list to a London townhouse to celebrate Christmas together. “Twas the knight before…” opens with ...

Founded in 2009, Ele.me quickly emerged as a top player in China’s food delivery market before it was acquired in 2018 by Alibaba and its fintech affiliate Ant Group for US$9.5 billion.