Amazon’s million-dollar sellers are revolting against changes that undercut their margins and change where their ads run.

For streamers, pause ads are hard to monetize without standardization. For now, WBD is advancing the tech behind its own ...

Paramount+ has a new subscription-free option; Faire expands its Promoted Listings platform, designed to target wholesalers; ...

Historically, non-human traffic was viewed on a spectrum from benign to intentional fraud. But AI agents are a legitimate audience brands have to engage.

The Million Dollar Sellers group convened last week in New York City during and around Amazon’s own Seller Growth Summit ...

Kraft Heinz signed a deal with Disney to put its food inside amusement parks, resorts and cruises. It can also use Disney ...

A DSP refused to give ad industry watchdog Check My Ads a seat on its platform, even after both parties cosigned a master service agreement.

Lightning-in-a-bottle characters, a world we've never seen, and something to say. AMC's Dan McDermott breaks down what separates a hit from everything else.

To better understand the why behind ad performance, luxury real estate firm The Corcoran Group tapped an AI-based startup ...

Comscore is adding Spotify, SiriusXM, Triton Digital, Acast and Libysn to its Proximic targeting solution to build brand-safe ...

The pageview era is ending. But the question isn't how publishers replace lost search traffic; it's what they do with the ...

Google and Meta are quietly rewriting the rules of ad measurement, and they’re doing it with open-source marketing mix ...