Google’s move to auto-populate video assets in GMC allows video to be a built-in, commerce-ready component of retail ad strategy.

Google Ad Grants accounts can now optimize for shop visits, allowing nonprofits to drive real-world foot traffic from their campaigns.

From scroll-stopping creative to smarter budgets, learn why search tactics fail and what actually drives MQLs, SQLs and sales ...

Advertisers contacting Google Ads must now authorize support-led account changes — while keeping full responsibility for ...

Perplexity began testing sponsored placements in 2024. It’s abandoning them, saying labeled ads can erode credibility.

ChatGPT ads signal a shift, forcing SEO and paid media to align around prompt intelligence, fanout keywords, and LLM ...

Microsoft Advertising’s new Performance Max learning path helps advertisers run better campaigns and showcase verified ...

Behind the AI interface, a staged system narrows tens of thousands of documents to a few, showing that visibility hinges on ...

AI users consider 3.7 businesses per response, and 60% decide without clicking. Here’s what that means for your AI visibility ...

Cloudflare will auto-convert HTML to Markdown for AI crawlers, cutting tokens by 80% — but it may encourage cloaking.

The Analytics updates surface key performance changes automatically and help marketers allocate paid budgets more strategically.

Text ad clicks surged year over year as classic organic fell across key verticals, with paid listings now taking up to ...