Coca-Cola gears up for the World Cup, Schulich tells leaders to claim their seat, a fintech gets emotional, Denny's goes coast to coast, and SocialNext Toronto expands its April lineup. Here's what ...

CCM Hockey and Barbie have announced a new partnership focused on inclusion and representation and the participation numbers behind it are hard to ignore.

Before changing how the brand looks, it helps to step back and understand what problem you are actually trying to solve. In many cases the answer is not a full rebrand but a thoughtful brand refresh.

TikTok Canada has signed an agreement with the Government of Canada covering data security, creator support, and youth safety. Here's what you need to know.

When most people think of film marketing, they picture trailers, social ads, and billboards. Karen Marshall and Tina Barkley think in flowers. The Vancouver co-founders behind Fleurs de Villes have sp ...

Programmatic advertising in Canada just moved closer to the point of sale. Yahoo and Datadesk have announced a new partnership that integrates Moneris retail transaction data directly into Yahoo DSP.

In a streaming market dominated by global platforms with massive budgets, Crave took a different path to growth. For Canadian marketers, Crave’s evolution offers a compelling case study in how ...

A fan gets the spotlight, a global agency plants its flag in Toronto, a chocolate bunny goes digital, a loyalty program lands north of the border, and a cult skincare brand finds its Canadian voice.

Recognition matters in marketing. In an industry that moves quickly and often celebrates the next big thing, it is worth pausing to acknowledge the leaders who have shaped the foundation. Canada’s ...

In 2026, Canada will not just be watching the World Cup. It will be hosting it. For marketers, that changes the equation. Global sporting events create rare moments when the country is paying ...

Welcome back to our weekly look at what’s making waves in the world of Canadian marketing. This week, we’ve got a heartwarming back-to-school delivery, a slam-dunk collab between two global icons, and ...

Free streaming has been building momentum in Canada for a while. Tubi's newly released The Stream Canada 2026: When Intention ...