Brands have more and more data at their fingertips, but this treasure trove is only valuable if you leverage it right. That ...

From the real-world use of AI to the need for upskilling and the most in-demand skills, explore five key themes from Econsultancy’s latest research.

The best customer-centric companies not only put their customers first – they design products and services to meet the customers’ needs, and create seamless experiences across the board. Naturally, a ...

From the real-world use of AI to the need for upskilling and the most in-demand skills, we are looking at the five key themes that stand out from Econsultancy’s latest research.

The changing search and discovery landscape looms large in marketing trends for 2026. From tactics that still hold up to content formats to adopt, our experts talk about what marketers can do to stay ...

Every January at Econsultancy we write a trends post summing up some of the skills and strategies set for prominence over the next 12 months in the worlds of marketing, ecommerce and digital. If you ...

I recommend you also look through Econsultancy’s Trends Hub for our experts’ predictions around digital marketing disciplines like data and analytics, customer experience, ecommerce, digital ...

Indeed, writing on the Econsultancy blog, Karl Havard says that if you “believe there is a destination to reach, don’t put a timescale on it. Because, apologies for being the bearer of bad news, you ...

At Econsultancy Live last month, TikTok’s Simon Hofmeister, head of vertical, ecommerce, shared some key trends on the platform and what they reveal about the future of commerce. Hofmeister, whose ...

Social media campaigns play a key role for charities in building awareness, generating engagement, and crucially, helping to raise funds. The Covid-19 pandemic has certainly brought the importance of ...

You probably found this blog post because you know what the General Data Protection Regulation (GDPR) is, and are concerned about its impact on your day-to-day work as a marketer. When the GDPR comes ...