Ozone is developing a platform that lets publishers simulate how their content would surface in AI answer engines like ChatGPT, showing how it’s processed and cited so they can optimize structure, ...
For content creators at the pinnacle, creating a media company is no longer the ultimate goal. In 2025, there’s a new endgame: the creator conglomerate. As top creators became mainstream celebrities ...
This Ad Tech Briefing covers the latest in ad tech and platforms for Digiday+ members and is distributed over email every Tuesday at 10 a.m. ET. More from the series → Publicis Groupe’s strategic ...
The most interesting subplot of the current M&A advertising wave has nothing to do with creator roll-ups or sports agencies. It’s creative — or specifically, creative intelligence. The term covers the ...
StackAdapt is opening up ChatGPT ads to all of its advertisers this week. It won’t be the last. The demand side platform, which became one of a handful of ad tech companies to partner with OpenAI at ...
Heart eyes aren’t just for Instagram DMs and TikTok comments. The League, a dating app, is making a play for LinkedIn professionals with its first-ever creator campaign on the platform. Last month, ...
Nick Norwitz graduated from Harvard Medical School last May. By January, he had already grown his paying Substack subscribers nearly 500 percent, taking the total to 5,200, while registered readers ...
This week’s Media Briefing looks at the real conversations publishers are having in Cannes – how much of the AI and agentic media buzz will turn into actual money, and what it all means for who pays ...
The Trade Desk has a long history of AI ambition and a more complicated history of AI delivery. Its latest effort is notably smaller in scope and notably harder to argue with. The ad tech company is ...
Marketing is becoming entertainment. Creators are its stars. Cannes didn’t so much reveal that shift as rubber-stamp it. The ad industry’s annual gathering in the south of France felt unfamiliar in ...
Mel Robbins is one of the world’s most listened-to podcasters, and the woman behind the “Let Them” theory — the simple idea about relinquishing control over others that led to her chart-topping ...
Digiday covers the latest from marketing and media at the annual Cannes Lions International Festival of Creativity. More from the series → Bose CMO Jim Mollica hasn’t used a creative agency in four or ...
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