Paramount Skydance has submitted a higher takeover offer for Warner Bros Discovery, escalating a bidding war with Netflix for control of one of Hollywood’s ...

The study, WPP Media AI Impact Study 2026, said brands are increasingly using AI-driven tools to refine audience targeting, optimize campaigns and improve ...

Large language models generate inconsistent brand and product recommendations, making precise ranking measurements unreliable, according to a study by market ...

AdTech provider GoWit has announced a strategic commerce and retail media partnership with Publicis Media Middle East, part of Publicis Groupe, to expand ...

M+C Saatchi Sport & Entertainment Middle East has appointed Scott Grayston as PR Director, strengthening its regional leadership across sport, culture, ...

A new study by Kantar has found that consumers are experiencing “climate burnout” as fears over global conflicts, economic instability and safety increasingly ...

Snap Inc. has unveiled the Kingdom’s first AR-powered “Snap Souq,” an immersive Ramadan experience inspired by Najdi heritage and traditional Saudi ...

Luxury hospitality group Jumeirah has launched a new global brand campaign titled Our Flame, a cinematic tribute that highlights the essence of Arabian ...

UAE leads the Middle East and Africa’s online food delivery surge, with cities such as Dubai driving rapid growth in app-based ordering amid rising smartphone ...

US Podcast advertising spending fell sharply in January following the holiday-season surge, though several major brands maintained strong investments in the ...

QYOU Media Inc. on Monday announced it has been badged as a TikTok Agency Partner, joining a select group of trusted agencies recognized by TikTok for their ...

Walmart’s advertising business surged 46% in 2025, reaching nearly $6.4 billion in global revenue, as the retail giant posted ...