PR most often means Public Relations, which is how a company or person manages how the public sees them, especially online. In social media, PR is about building trust, getting your brand known, and ...

The PR industry is no stranger to disruption. In my 20-plus years running an agency, I've watched us repeatedly reinvent ourselves. When the internet shattered the traditional media relations model, ...

A proactive public relations strategy is one of the best ways to hedge your bets against whatever 2026 brings.

PR builds trust and credibility over time, while marketing drives short-term sales through targeted campaigns, making both essential for business success, depending on goals and budget. Marketing ...

In 2008, Google’s launch of its Chrome browser quietly ushered in a new era of digital marketing. Over time, Google’s algorithm updates—often rolled out twice a year—shaped how SEO, content, and PR ...

Public relations (PR) is no longer just a supporting tactic, it’s becoming a core strategy for brands looking to stay visible in the age of AI search. AI-powered search engines increasingly rely on ...

Forget predictions about 2030 being a turning point; AI has already taken over the business world. But it will never replace the timeless principles of public relations. AI is significantly affecting ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Kristin Hege As an agency ...

The PR world has been long overdue for a massive shake-up. Thanks to one entrepreneur’s vision, the inevitable overhaul — and it's incredibly exciting and lucrative aftermath — it is finally here.

Discover Ethane Web Technologies' new platform, PR Companion, designed to enhance public relations with innovative strategies ...