Public relations is an important part of business success, but brands don’t always know what they’re looking for. Here’s what your publicist won’t tell you about PR. Public relations requires a solid ...

People are afraid of change, but it’s our job as PR pros to educate audiences on how change is not just good—it’s innovative. The Fast Company Executive Board is a private, fee-based network of ...

In 2023, the World Communications Forum Association named Jason Mudd as North America’s Best PR Leader for 2022. He is the CEO of Axia PR. Many brands think public relations encompasses one strategy: ...

Whether they heard your radio spot, saw your social media post, or viewed your Google ad, consumers need a lot of touchpoints to remember your business. These touchpoints, called impressions, are ...

Here’s how brands can combine PR with marketing, social media, and other communication techniques to stand out in the crowd. The Fast Company Executive Board is a private, fee-based network of ...

Nikki Little is the chief marketing officer at Franco and an integrated communications professional with more than 18 years of experience. PR professionals have long struggled with getting a seat at ...

Effective PR goes beyond press releases; it’s crucial for reputation building, trust and market differentiation. Emerging brands should leverage owned media channels and engage in digital storytelling ...

Your marketing team has spent a great deal of time honing your business's brand image, from picking just the right color scheme for the logo to crafting the perfect language for your website. While ...

In 2008, Google’s launch of its Chrome browser quietly ushered in a new era of digital marketing. Over time, Google’s algorithm updates—often rolled out twice a year—shaped how SEO, content, and PR ...

Some leaders consider public relations as a strategy to deploy during particularly positive or negative moments in a business lifecycle like a new product launch, award announcement, or during a ...