Strategic marketing relates to the action plans used by a company when allocating its resources to implement competitive strategies, which is the way it competes to strengthen its market position. In ...

Until B2B marketing and sales teams turn their attention to ensuring their processes can handle the dynamic nature of our strategies, we’ll likely fall short. Over the last decade new and welcomed ...

Marketing operations professionals must learn a crucial skill if they want to help push their companies forward: strategic ...

Are you in the process of developing your 2022 customer-focused marketing strategy? Recently, I worked with a client to create their marketing strategy for the coming year. We held leadership strategy ...

Planning feels impossible in a year of AI upheaval and global instability. Don’t freeze — use these 20 expert tips to move forward with clarity. The post 20 strategic planning tips for marketers ...

Before you can begin creating your foolproof strategy, you need to know first – what is digital marketing? Digital marketing is a type of marketing and advertising that businesses use through online ...

If you want to gain new customers and increase your revenue, you need to have a strong e-commerce marketing strategy. A ...

A clearly defined purpose must infuse everything you do—from lead generation and the customer journey to sales and marketing. When you can accomplish that infusion, you are able to increase ...

Whether you are just starting out with your business or adding a new product or service to your offerings, a detailed marketing plan can guide you through all the important decisions you need to make ...

No matter how far we get into the days of content marketing as a common practice, so many marketers still can’t find their balance with it. Most of us logically know that content marketing and content ...