It’s a reasonable question, and one we hear all the time, especially from newcomers to paid search. After all, those new to PPC are probably most interested in how much they’ll be expected to shell ...

Performance marketing — especially PPC — is a powerful way for marketers to demonstrate their worth. With PPC campaigns, we’ve carved out our place at the table. Now we’re producers of actual revenue, ...

People who’ve lived close to a century – or beyond – are often asked their secret to life, and a standard answer is “never stop moving.” In the marketing world, “never stop moving” means innovation, ...

AI Overviews don’t just disrupt paid search – they reveal new openings. Learn how to protect revenue and drive performance.

The New Year brings some new services from Google Adwords, which will take you beyond your basic PPC ads. Google has be working hard to bring us new services, like Google Adwords Product Extensions, ...

Google confirmed it is testing a new PPC ad format. However, key details such as the official name, functionality, influence on auction dynamics, and effect on metrics are yet to be released. The lack ...

Google AdWords is the industry standard for PPC marketing. For the virtue of your ads showing up on Google's own products like YouTube and Gmail alone, it's an enormous trove of potential business.

In Google’s words, “AdWords should be more about your business, and less about our product.” Though the company hasn’t revealed much more than that, it’s clearly going to make an effort for the ...

Google AdWords is a staple platform for the vast majority of digital marketing strategies. However, marketers need to get things right from the outset to avoid costly inefficiencies. This guide will ...

What if you built a website and nobody came? Simple answer: Start an ad campaign using Google AdWords. AdWords is a daunting and complex system, but it really isn’t that difficult to start using. Even ...

The crooks pay top dollar for Google search results for the popular AnyDesk, Dropbox & Telegram apps that lead to a malicious, infostealer-packed website. Researchers have tracked down the origins of ...