This month, the University announced a new online master’s of science in business analytics program, which is aimed to ...

Overview With businesses generating more data than ever before, analytics has become a game-changer in today’s digital age.Organizations now rely on data analyt ...

4. Create a Data-Driven Culture: For marketing analytics to be effective, they need to be part of the organization’s culture.

Developing a successful marketing analytics strategy is a challenging, but often crucial, task for many businesses. While collecting vast amounts of marketing data can be a hurdle in itself, plenty of ...

IBM has set up a center in Bangalore that will focus on offering high-end expertise to the business analytics market worldwide. The center, called the Business Analytics Center of Competency, will ...

Corey Ruff took a leap of faith in 2016 when he moved halfway across the country with his wife, Janine, to join the Bears as the director of business analytics — a brand new role at the club. Janine ...