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American Eagle’s Foot Traffic Drops Amid Sydney Sweeney Controversy
While online backlash to American Eagle’s Sydney Sweeney ad has cooled, new data from Pass_by suggests the impact may still be unfolding in malls during back-to-school season. New foot traffic data from the AI-powered geospatial insights company shows that the downturn in American Eagle store visits has accelerated for the second straight week following the ad controversy.
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