So far in 2025, Spotify has paid podcasters more than $100 million, a big payout for creators. Spotify first shared that figure with The New York Times Deal Book, which says the funds have two purposes: to give podcasters a new way to monetize content and to lure both creators and audiences away from YouTube,

The audio platform has branched out to video and has given its podcasters a raise as the war for creator talent heats up.