News

FAST Services Continue to Grow as PlutoTV, Roku Channel and Tubi Combine for 5.7% of TV Viewing in May NEW YORK – June 17, ...
Level up your strategy with key local travel habits. Nielsen’s Scarborough Industry Report provides crucial insights across U ...
Nielsen, a global leader in audience measurement, data, and analytics, and the Danish broadcasters (TV 2 Danmark, DR, Viaplay Group, and Warner Bros. Discovery), have today announced the extension of ...
It’s critical for marketers to check their perceptions of channel performance with data to optimize their media mix.
Adding CTV coverage to Ad Intel, Nielsen’s comprehensive source of advertising intelligence, allows marketers and advertisers to understand the media landscape so they can effectively plan campaigns.
During May, streaming’s share of TV viewing in Mexico showed a slight decrease of 0.8 percentage points compared to the ...
May 2025 was a month packed with events that captivated viewers, from the presidential campaign in Poland to the ...
New data shows that current media is missing the mark engaging LGBTQ+ audiences, but these trends could be the key to gaining ...
The world of sports is expanding, and a number of factors are shaking up the game. Increased globalization, diversifying ...
Unlock the secrets of local dining with Nielsen’s Scarborough Restaurant Report. Gain competitive and strategic insight into quick-service, sit-down and food delivery trends to strategically meet ...