Advances in AI, technology and data have pushed the boundaries of what brands can achieve with personalisation. But which ...

This report will identify the key issues, challenges and opportunities around the evolving skills of modern marketers in response to the rapidly changing digital marketing and media environment. It ...

Last year, a particularly frustrating experience in Zara’s Oxford Street store lead me to write this article, praising retailers who – in contrast to the Spanish retailer – typically excel when it ...

With 73% of shopping carts left to become idle, abandoned basket retargeting is a key part of the digital marketing mix. It might be that users are price checking, or that they intend to complete ...

These campaigns not only drive footfall to restaurants, but also help to increase brand loyalty and engagement. We’ve put together ten examples from across the world where McDonald’s has succeeded.

When the news about Marks and Spencer’s sales results broke a couple of weeks ago it immediately got my attention. The Chief Executive and other senior figureheads clearly laid the blame of the 8.1% ...

Delighting the consumer is the number one priority for all customer-facing companies. Right now, consumers have never had more choice, but when there’s an endless array of businesses offering similar ...

It’s not unusual for brands to hand out freebies, but Lucozade Energy took the concept one step further last week – fitting its bottles with contactless technology to give London commuters a free tube ...

Dark patterns are deceptive parts of a digital user interface, designed to trick the user into making a decision that benefits the business involved. Darkpatterns.org is a terrific website conceived ...

TikTok offers a number of different performance marketing solutions for different goals that range from lead generation (both on and off TikTok) to search ads, in-app events, driving clicks through to ...

The stunt also proved how satire in marketing can be a dangerous strategy (albeit a danger that BrewDog courts). That being said, when it does hit the spot – satire, parody, or irony can be a great ...

There is no better time for brands to use virtual reality as part of a PR or new product push. Most people are yet to try the Oculus Rift or similar, are itching to try it and will likely be impressed ...