When Founder and Director of Brand Julianne Goldmark launched Emi Jay as an indie hair accessory brand at just 14 years old in 2009, she never imagined it would one day be on Sephora’s coveted ...

But all of that changed when I started using the Emi Jay Mini Boar Bristle Brush. Is it dramatic to say that I’m a happier person having this boar-bristle hairbrush in my life? Yes. Is it true?

Hair accessories brand Emi Jay is embarking on a major retail partnership with Sephora. The roughly 17-year-old brand is entering the beauty retailer on Tuesday, offering a selection of its ...