The new brick will make play more interactive for kids and families. Sets with the new brick will release in March, and ...

At first glance, LEGO’s Smart Brick looks like any standard LEGO brick — but inside is a tiny custom ASIC chip smaller than a ...

The brand-new, jaw-dropping Lego smart brick tech can recognize other bricks, activate effects and play music. They're ...

Lego is launching its new Smart Play system with three Star Wars sets that will be released on March 1st. ...

Lego is using the galaxy far, far away to launch one of its biggest innovations in years... and it's already raising eyebrows ...

If you have a Lego fan, or two, in your family, you'll be excited about the company's new SMART bricks tags and mini figures ...

New sensor-packed Smart Bricks introduced at CES add color, sound, and interactivity to classic Lego builds, debuting with ...

The new Smart Play system centers around a new Lego Smart Brick that can play sounds, light up, and interact with other ...

As I detailed yesterday, the Smart Play system contains three elements. The Smart Brick is packed with technology like ...

Developed by the Lego Group’s Creative Play Lab, the Lego Smart Play system will make sounds and activate lights based on ...

At CES this week, Lego announced Smart Play, a new interactive way to play with Lego builds. Here's how it works and when you ...

The new brick will make play more interactive for Kentucky kids and families. Sets will release in March, and preorders start ...