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It's Not Max, It's HBO Max: Streaming Service Changes Name

Netflix co-CEO Ted Sarandos explains why he thinks the HBO Max rebrand 'makes sense'

Netflix's co-CEO weighed in on Warner Bros. Discovery's decision to revert to HBO Max branding. The streamer used to be called Max.

Decider on MSN · 4h

Is the New ‘Final Destination: Bloodlines’ Movie Streaming on Netflix or HBO Max?

Final Destination Bloodlines opens in theaters this weekend, marking the sixth film in the horror movie franchise. We can’t wait to see what new, irrational phobia those Final Destination freaks instill in us this time!

UPI on MSN · 8h

HBO streaming service changing back from Max to HBO Max

May 15 (UPI) -- HBO has announced that the name of its streaming service is changing back from Max to HBO Max this summer. HBO Max is what the platform was known as when it launched in 2020, but the HBO portion of the name was dropped in 2023 as its parent company sought to give it its own identity.

Max to be rebranded

Ars Technica · 1d

Max pivots back to HBO Max as WBD rethinks ability to compete with Netflix

Warner Bros. Discovery's (WBD) streaming service Max will be called HBO Max starting this summer, bringing back a name that WBD curiously ditched a couple of years ago.

Deadline on MSN · 1d

HBO Max Is Back: WBD Rebranding Streamer This Summer

In what may be a first in the modern streaming wars, Max is returning to the name it had when it launched in 2020, HBO Max. The rebrand will take place this summer, Warner Bros. Discovery revealed Wednesday at its upfront presentation to advertisers in New York.

WCNC-TV Charlotte on MSN · 21h

Max rebrands back to HBO Max

The popular streaming app Max is changing it's name back to HBO Max. The studio says the change puts the focus on quality rather than quantity.

20hon MSN

HBO Max Enters Hall of Fame of Corporate Brand Reversals Alongside Netflix, Coca-Cola

HBO Max has joined Coca-Cola and Netflix among prominent companies that have undergone well-publicized pivots.

1don MSN

HBO Max Lives! Max to Change Its Name Back After Two Years

Guess who's back? Back again? The HBO in HBO Max will return this summer, two years after Warner Bros. Discovery dropped it ...

1d

Max is going to be HBO Max. Again. Here's what that really means.

Warner Bros. Discovery's rebranding of HBO Max highlights the merger's failure to reach its original goal.

13hon MSN

Warners Reverses Course: Changes Max’s Name Back to HBO Max

WBD CEO David Zaslav announced the move, with the company declaring, "no consumer today is saying they want more content, but ...

The streaming platform Max is getting a new name: its old name, HBO Max

Max will become HBO Max again this summer, Warner Bros. Discovery said this week — two years after the name change that ...

1d

Max, Once Known as HBO Max, Is Calling Itself HBO Max Again. Got It?

Warner Bros. Discovery executives are reinstating the name HBO Max for the popular streaming service. It’s the fourth name ...

Boing Boing on MSN8h

HBO logo reappears on channel after "Max" debrands to old name

Home Box Office is a legend in American television, one of the industry's most famed and prestigious brands. So it was a ...

1d

Max was an all-time bad rebrand

“I am completely bewildered by the HBO Max rebrand,” says Debbie Millman, a designer, brand consultant, and host of the ...

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