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Amazon, Disney and Ad Exchange

Variety on MSN · 1d

Disney, Amazon in Pact to Widen Connected-TV Impressions for Advertisers

The entertainment giant and Amazon have struck a partnership that will allow advertisers to buy up programmatic advertising inventory from Disney+, ESPN and Hulu via Amazon’s demand-side platform, the latest in a series of similar alliances unveiled this week. Amazon and Roku revealed a similar partnership Monday, as did Netflix and Yahoo.

TheWrap on MSN · 19h

Disney, Amazon Expand Advertising Partnership

The pact announced at Cannes Lions will give buyers direct access to data from both companies for more precise targeting The post Disney, Amazon Expand Advertising Partnership appeared first on TheWrap.

WDW News Today on MSN · 15h

Disney and Amazon Make a Deal to Improve Targeted Advertising on Streaming Platforms

Disney and Amazon have struck a deal to expand their advertising partnership on streaming services. Disney+ and Amazon Advertising Deal Disney’s Real-Time Ad Exchange and Amazon’s Demand Side Platform division are teaming up to give more advertisers access to the content of Disney+,

1don MSN

Disney & Amazon Advertising Units Team Up: “We’re Breaking Down Traditional Barriers Between Content And Commerce”

The advertising divisions of Amazon and Disney are joining forces to open up new opportunities for streaming buyers.

Marketing Dive21h

Why Disney’s Compass seeks true north in data collaboration

A new integration with Amazon DSP demonstrates how platforms are working to bring together first-party data in clean room ...

10h

Amazon has the only beach bags you’ll need for Disney water parks this summer — plus they’re 30% off

For the first time in a LONG time, Walt Disney World Resort’s Typhoon Lagoon and Blizzard Beach will both be open through the ...

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