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Amazon, Disney and Ad Exchange

· 19h · on MSN

Disney, Amazon in Pact to Widen Connected-TV Impressions for Advertisers

The entertainment giant and Amazon have struck a partnership that will allow advertisers to buy up programmatic advertising inventory from Disney+, ESPN and Hulu via Amazon’s demand-side platform, the latest in a series of similar alliances unveiled this week. Amazon and Roku revealed a similar partnership Monday, as did Netflix and Yahoo.

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· 19h · on MSN

Disney, Amazon Ink Deal to Expand Advertising Partnership

· 13h · on MSN

Disney and Amazon join hands to boost ads partnership

19hon MSN

Disney & Amazon Advertising Units Team Up: “We’re Breaking Down Traditional Barriers Between Content And Commerce”

The advertising divisions of Amazon and Disney are joining forces to open up new opportunities for streaming buyers.

5h

Amazon has the only beach bags you’ll need for Disney water parks this summer — plus they’re 30% off

For the first time in a LONG time, Walt Disney World Resort’s Typhoon Lagoon and Blizzard Beach will both be open through the ...

Marketing Dive16h

Why Disney’s Compass seeks true north in data collaboration

A new integration with Amazon DSP demonstrates how platforms are working to bring together first-party data in clean room ...

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