Whatta man! Jelly Roll exuded confidence as he showed off his legs in a pair of Daisy Dukes in a new beverage commercial amid his weight loss journey. The country singer, 40, appeared in the new ad for Zevia,

Whatta man, indeed! Country sensation Jelly Roll is starting the conversation about body positivity and masculinity as he confidently flaunted his legs in a pair of Daisy Dukes for a new beverage commercial on March 10.

Jelly Roll showed off his sense of humor and unexpected wardrobe choice in a new commercial for Zevia. The star has partnered with the drinks brand who released their ad on March 10. In the video, Jelly Roll struts his stuff in a pair of Daisy Dukes, a tight vest and a sleeveless shirt.

Zevia has enlisted Jelly Roll in its latest punking of Big Soda, with the Grammy-nominated artist starring in an amusing spot that parodies Cindy Crawford’s classic 1992 Super Bowl commercial for Pepsi.

Jelly Roll squeezed into a pair of Daisy Dukes to drink some sugar-free soda and become “the poster child for sweet authenticity.”

Fans aren’t only loving Jelly Roll for his music, but they’re now praising the “Save Me” singer’s appearance in a new commercial. The husky crooner appears in a new spot for Zevia natural soda sporting a flannel shirt with sleeves cut off over a white T-shirt,