Cooper Flagg completed one of the best freshman seasons in college basketball history during the 2024-25 campaign. The Duke star and projected No. 1 overall pick in the 2025 NBA Draft captured CBS Sports Freshman of the Year honors and exited as one of the most accomplished one-and-done players this century.

Cooper Flagg reportedly agreed to $28 million in NIL deals during his time at Duke, and that number only includes his New Balance and Fanatics contracts.

In a recent sit-down with Bob Costas, longtime sports journalist Howard Bryant revealed that Flagg cleared over $28 million in NIL deals while at Duke. The figure far surpasses On3’s original $4.8 million evaluation of Flagg’s earnings.