Apple CEO Tim Cook pulls back the curtain on the tech giant's film and television strategy, including spending millions on ...

Apple CEO Tim Cook today said that Apple TV+ is driven by a commitment to storytelling and artistic excellence, rather than ...

In a new interview, Apple CEO Tim Cook and other execs go in-depth on why Apple TV+ exists and is just now hitting its stride ...

Apple CEO Tim Cook says Apple TV+ isn't about selling more iPhones, pushing back on a common assumption about the streamer’s ...

CEO Tim Cook has provided more detail on the company's strategy behind its Apple TV+ streaming service. Read for more.

The immense spending on Apple TV+ projects like "F1" is less about selling more iPhones to the public, and more about the art ...

Apple Inc. (NASDAQ: AAPL) is doubling down on its entertainment business with a high-stakes movie, "F1," featuring the ...

A prominent conservative Catholic advocacy group is calling on Apple TV+ to take down an episode of one of its TV shows that ...

Apple's WWDC 2025 kicked off with a keynote featuring Tim Cook, who introduced iOS 26, featuring the new "Liquid Glass" ...

Apple, Inc. (AAPL) is scheduled to host its annual Worldwide Developers Conference (WWDC). The five-day virtual event will ...

Tim Cook and Lewis Hamilton are on top of the ... its expansion over the past half-dozen years of making movies and TV shows. Apple is banking on Kosinski and the team behind 2022’s hit ...