Another day, another upfront. Another company explaining why its ad stack is the only ad stack in town, why it has the ...

Google and Yahoo said the complaints were misguided because search advertising rates are set through an auction-style system. What's more, the partnership was supposed to be non-exclusive, leaving an ...

Netflix has added Yahoo‘s demand-side platform [DSP] to its roster of programmatic advertising partners. In a blog post, president of advertising Amy Reinhard called the move a “milestone” and said it ...

Netflix added Yahoo to its list of partners for programmatic ad sales, the streaming giant’s latest effort to spark interest in its ad-supported subscription tier. “This will enable clients to buy ...

“More than 20 companies including PubMatic, Optable, Scope3, Swivel, Brian O’Kelley backed Classify, Triton Digital, Magnite, Kargo and Yahoo have signed on to the Ad Context Protocol…The standard ...