For years, brands’ default narrative for women’s soccer marketing was great stories, inspiring athletes, but commercially unproven. Sponsors stayed conservative, sticking with the NFL, NBA, MLB and ...
What makes a great women’s sports city? The easy, oft-cited answer comes down to a single word: “Vibes.” It’s an overused word these days, but it suggests something intangible in addition to all the ...
Women’s soccer is on an undeniable rise, capturing the attention of fans, media, and companies eager to participate in its growth. The Marketing Jersey’s newest co-CEO, Sara Toussaint, knows this well ...
Illustration: Kelsea Petersen / The Athletic; Scott Eklund / Getty, Found Image Holdings / Getty, Kelley Cox / Getty What makes a great women’s sports city? The easy, oft-cited answer comes down to a ...
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