NEW YORK, May 29 (Reuters) - Major League Baseball is making a big bet on the business of women's sport, announcing on Thursday its first significant financial investment in a women's professional ...

The MLB is going to invest in an upcoming women’s softball league in the wake of a rise in the prominence of women’s sports in the U.S. According to an article on the MLB’s website about its backing ...

The explosion of popularity in U.S. women’s sports has led Major League Baseball to an obvious conclusion: It’s time to invest in softball so that it can eventually reap the financial rewards. Unlike ...

Major League Baseball announced a strategic investment in Athletes Unlimited Softball League (AUSL) on Thursday ahead of the league's launch next month. This is MLB's first investment in a women's ...

Major League Baseball is branching out. It's investing in women's softball. It's an acknowledgement of the popularity of women's sports in the U.S. and could help jumpstart a sustainable league. As ...

Analisa Novak is a content producer for CBS News and the Emmy Award-winning "CBS Mornings." She specializes in covering live events and exclusive interviews for the show. Analisa is a United States ...

The Athletes Unlimited Softball League’s (AUSL) first season kicked off on Saturday after gaining major monetary backing from one of the world’s oldest sports groups. Major League Baseball (MLB) ...