The PR industry is no stranger to disruption. In my 20-plus years running an agency, I've watched us repeatedly reinvent ourselves. When the internet shattered the traditional media relations model, ...

A proactive public relations strategy is one of the best ways to hedge your bets against whatever 2026 brings.

PR builds trust and credibility over time, while marketing drives short-term sales through targeted campaigns, making both essential for business success, depending on goals and budget. Marketing ...

The PR world has been long overdue for a massive shake-up. Thanks to one entrepreneur’s vision, the inevitable overhaul — and it's incredibly exciting and lucrative aftermath — it is finally here.

In 2008, Google’s launch of its Chrome browser quietly ushered in a new era of digital marketing. Over time, Google’s algorithm updates—often rolled out twice a year—shaped how SEO, content, and PR ...

Forget predictions about 2030 being a turning point; AI has already taken over the business world. But it will never replace the timeless principles of public relations. AI is significantly affecting ...

Public relations (PR) is no longer just a supporting tactic, it’s becoming a core strategy for brands looking to stay visible in the age of AI search. AI-powered search engines increasingly rely on ...

Discover Ethane Web Technologies' new platform, PR Companion, designed to enhance public relations with innovative strategies ...

Virgílio Bento was in a bind. He wanted to spread the word about his growing healthtech company, Sword Health, but the entrepreneur hated the traditional public relations playbook. He'd hired a PR ...

PR firms are capitalizing on LinkedIn influencers' rise by offering ghostwriting and editorial services. The process involves strategic planning and a data-driven approach to thought leadership. It ...