It’s not a new idea that brands are more than skin deep. Any branding expert says brand-building starts with identifying what ...

Personal branding is all about who you are as an individual—it reflects your personality, skills, and the genuine you. On the other hand, business branding focuses on what a company offers and how it ...

PET milk isn't for pets—it's evaporated milk from the PET, Inc. brand. Learn what it is, how it compares to other brands of ...

A person stands in the middle of an aisle with different TV displays on either side - Peter Cade/Getty Images As the leading country in terms of revenue generation for the television industry, the ...

Staying current with branding trends is critical for businesses due to the rapidly changing landscape of consumer behavior and technological advancements. The branding landscape is continually ...

More than 40 years after opening their first restaurant, the original Hooters team officially took control of the brand once ...

Made from 100% recycled durable plastic, Cracker Barrel's all-weather rocking chairs are crafted by an eco-friendly ...

Finding talent is tough, particularly in manufacturing these days. During the past few decades, manufacturing has moved offshore and has gained a reputation as being a “dead” industry in the US in ...

Creative innovation company R/GA’s report highlights a pivotal shift: AI is transforming who consumers trust to make decisions, find solutions, and complete transactions. Welcome to agentic commerce, ...

Nicole Tidei is a Vice President at Pinkston, a Washington D.C.-based full service branding, marketing and communications firm. Generative AI is changing how people get information, and it’s killing ...

Eager young journalists flock to summer coffee chats and tell-all panel events, looking for the precise tools to jump-start long and sustainable media careers. Instead, they are left stalled on this ...

Today, I want us to reflect on work culture/ brand culture. Once, during a trip, I had an experience that made this lesson very clear to me. We were staying at a hotel, actually two branded hotels—and ...