When it comes to persuasion, whether it’s convincing customers to buy a bottle of whiskey or changing hearts and minds in an election, nothing beats the power of behavioral science. The Fast Company ...
Decision-making in B2B marketing is a fickle beast — while practitioners often want to drill prospects with all relevant product information, there’s an opportunity to better understand buyers’ ...
Marla Sofer, whose leadership experience includes roles at BlackRock and JPMorgan, explains how gamification and AI can help ...
Retirement is top of mind for Americans — and for good reason. Among eight key financial concerns, U.S. adults consistently rank saving for retirement as their number one worry. Yet, despite this ...
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How the U.S. economy is defying gravity—and how insights into human behavior help us understand why
U.S. economists may be barely holding on by their fingernails over the current state of the American economy, but strangely, ...
A collaborative study tested 17 strategies in an 'intervention tournament.' Interventions targeting future thinking, such as writing a letter for a child to read in the future, are the most effective ...
The Culver Mentor and Research Fellows program is an endowed program that supports undergraduate research and creative scholarship in the disciplines of the Social and Behavioral Sciences Division.
The current ecological crises facing our planet are extensively the result of a human behavioral crisis, according to a 2023 paper appearing in the journal Science Progress. The paper cites economic ...
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