It’s the logo Southern Californians can’t escape: cartoon caricatures of three guys named Mark, Dan and Wayne and the words “Western Truck Exchange,” placed on thousands of truck mudflaps in a city so ...
After 22 years with its iconic blue and yellow logo adorned with a red crown, Phoenix-based Best Western International introduced new logos and a new name Tuesday at its annual convention. The company ...
Aligning a global brand with local culture is key to cracking the world’s biggest economy, as Mehmet Gozetlik explores when he converts some of the world’s most recognisable logos to Chinese language ...
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