LAS VEGAS — In a move fitting with the location, Marketo announced a major bet on a huge platform re-architecture project during its recent Marketing Nation Summit here. Code named Project Orion, it ...

AdExchanger: Is there a connection between the audience buying world and the marketing automation space? PF: Too little, at this point – audience and audience acquisition have become such a ...

Scout's analytics platform is getting a piece of Marketo's marketing automation. Marketo's marketing automation capabilties gives Scout Analytics, which was acquired in January by ServiceSource, the ...

This in-depth review will cover key Marketo features, including automation, analytics, email marketing, and more. Discover use cases and find options for alternatives. Starting price: Contact for a ...

Hubspot is the number one deployed marketing automation system on the planet. However, Marketo has top market share for companies with websites in the Alexa top 100,000 — and the top 10,000, and the ...

Marketo vs HubSpot: Which Is Better? Your email has been sent Compare Marketo and HubSpot to determine which is better for your business. Explore features, pricing, and ease of use, plus get ...

Marketo has acquired Seattle-based Bizible, a provider of marketing performance management software. Financial terms of the deal, announced today during Marketo's annual Marketing Nation Summit user ...

Janette Novak is a freelance journalist and consultant who specializes in teaching online business and small business marketing. Previously, Janette owned a boutique marketing agency and served as a ...

A series of Forbes Insights profiles of thought leaders changing the business landscape: Phil Fernandez, Co-founder and CEO, Marketo... Phil Fernandez created innovative marketing automation software ...

While word of mouth is integral to marketing success, organizations still struggle to monitor, track and scale these conversations. Marketo’s new solution is aimed at providing businesses with the ...