Buying good shirts can be a frustrating process, especially if you're looking for reliable staples that won't have you constantly tugging at an itchy tag throughout the day. True Classic delivers ...

True Classic is continuing to expand its reach. The Los Angeles-based men’s basics brand, which started out as strictly an online business in 2019, has been adding stores and expanding into wholesale ...

PokerGO and True Classic teamed up for the $3,300 Rags To Riches event running from Dec. 2-5 at Aria’s PokerGO Studio. True Classic is giving away 15 $5,000 packages to their exclusive event. Players ...

Ryan Bartlett didn’t have a fashion background but he knew what he didn’t like when it came to a menswear staple: the T-shirt. “The cheap ones fell apart and the good ones cost $50 or more,” he said.

Being a DTC brand is a bit of a slog lately — just ask Peloton, Wayfair or Allbirds. But as these brands and many others look to new channels, such as stores and wholesale, to combat flagging sales ...

As part of its omnichannel expansion strategy, DTC menswear brand True Classic has launched at 460 Target stores nationwide. Consumers will be able to purchase the brand’s Short Sleeve Classic Crew in ...

DTC menswear brand True Classic opened its first company-owned and operated brick-and-mortar store at the Houston Galleria on Thursday, per a release sent to Retail Dive. The 1,600-square-foot store ...

True Classic co-founder and CEO Ryan Bartlett didn’t dream of building a clothing empire—he dreamed of being a famous producer. But despite having obtained a graduate-level education in the music ...