California is often cited as one of the top tourism destinations in the country. But 2025 saw a marked drop in international ...

Tourists visit the flower fields in Carlsbad in April. The flowers are in bloom for about six to eight weeks each year, from early March through early May. (Allen J. Schaben / Los Angeles Times) ...

Visit California has updated its projections for tourism this year in the Golden State — and it’s not in a positive direction. In the face of growing economic headwinds, the state’s tourism marketing ...

As the U.S. and the world face growing economic challenges, Visit California has unveiled a new forecast from Tourism Economics predicting a nearly 1 percent drop in statewide visitation in 2025, ...

About two months ago, my cousin Guillermo happily ventured from picturesque Cuernavaca, Mexico, to 95-degree Southern California. He took his wife and two young kids to Disneyland, Universal Studios, ...

California officials tout the Golden State as the #1 tourist destination in the country, attracting millions of domestic and international visitors every year. Last year, tourism spending in the state ...

Visit California has announced that longtime President & CEO Caroline Beteta will retire from her role in September 2026, ...

California Governor Gavin Newsom has warned that federal policies under President Donald Trump are threatening the state's tourism economy, even as 2024 saw record-high visitor spending. "California ...

Tourism industry experts expect visits to California to decline for the first time since the pandemic, due in part to economic and political uncertainty. Visit California, a nonprofit organization ...

Visit California CEO Caroline Beteta announces her retirement in 2026 after nearly 30 years leading California’s tourism ...

California hit a new tourism record in 2024, Gov. Gavin Newsom announced Monday, but the high isn't expected to last thanks to President Trump's tariffs. Tourism spending last year hit $157.3 billion, ...