Nothing thrills like a topwater bite, and whether you're fishing during the early morning feed or prospecting a midday shade pocket, the right topwater bait often tempts the biggest fish. The question ...

The chrome Pop-R hit the water just inches from the bank. Just a twitch of the topwater lure and it looked like a parting of the seas as the big bass swirled on the bait. This was not one of the ...

Getting your Trinity Audio player ready... There’s simply no experience in fishing like a topwater strike. Whether it’s a violent eruption of water or a subtle “gulp,” the strike is what keeps anglers ...

CORNELIUS, N.C.--(BUSINESS WIRE)--Matt Lewis, an entrepreneur with many other successful businesses founded BassMooch in 2022. Lewis decided to follow his passion for fishing and started the journey ...

Chug Bug. Jitterbug. Hula Popper. Knuckle-head. Zara Spook. They all have creative names and designs. They imitate every conceivable critter that could be on, around or just under the water in a wild ...

Few fishing accomplishments are as exciting as catching bass on the surface. Submitted photo. The temperature was pushing 80 degrees. Not bad for a July afternoon, but this was at 6 a.m. It was going ...

The breath of cool air we enjoyed across much of Alabama the last few days is a sure sign that topwater bass fishing is about to shift into high gear. Cooler surface waters will bring the young-of-the ...

BassMooch, a fishing lure and tackle company from Lake Norman, North Carolina develops an innovative topwater fishing lure for catching bass and names the lure after the founder's father. CORNELIUS, N ...