In an era when private country clubs in the desert are focusing more and more on the overall lifestyle of members and less and less on golf-specific activities, many of those clubs are adding perks ...

Back in 2020, before the COVID-19 pandemic hit, golf and in particular private golf courses were struggling to find and keep members. Many clubs, including those in the Coachella Valley, were turning ...

— Kenji Ito (@KenjiitoKESQ) March 15, 2025 His biggest achievement in his role at the country club was seeing more than 15 former assistant golf professionals reach the height of Head Golf ...