Blancpain X Swatch: could this be the “innovative” collaboration they say it is? The Swatch collaborations are back after a viral launch of the Omega MoonSwatch back in March last year. Marking the 70 ...
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Swatch lets you design a watch with an OpenAI tool
Swatch is turning watch shopping into a conversation with artificial intelligence, inviting customers to describe their dream design and then see it appear on a real, orderable timepiece. Instead of ...
With Swatch’s teaser and everything we know about the MoonSwatch, there’s little ambiguity about the direction this collaboration will take. The images on the Swatch site and social media show a ...
Swatch has never been shy about letting people remix its watches with Swatch X You (I have a few myself), but now it’s handing fans an even bigger brush. The brand has launched AI-DADA, a new ...
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