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Why Starbucks is going back to basics
CEO Brian Niccol explains the company’s pivot back to its roots.
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Starbucks baristas are already complaining about doodling on your cups
Coffee puns like “thanks a latte” and “a matcha made in heaven.” Drawings of dogs, cats, birds and bees. Starbucks baristas are scribbling on customers’ to-go coffee cups again, part of new CEO ...
Starbucks' CEO says letting people order coffee via mobile 'chipped away' at the brand's 'soul'
Brian Niccol, Starbucks' CEO, said mobile ordering meant staff weren't writing on cups, which affected the connection the ...
‘This seems personal’: Starbucks customer orders a Trenta. Then the worker writes a note on her cup
“Phew. Good thing you got a Trenta and not a ‘Treinta,’” one user joked, pointing out the incorrect spelling of the word ...
Story of Elon Musk helping Starbucks barista originated as fiction
A made-up story about Musk helping a Starbucks barista's daughter originated on YouTube, then took on new life thanks to ...
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Starbucks says ‘Hello Again’ by advertising around the Super Bowl
A new spot and a free coffee promotion on the Monday after the big game are part of the chain’s marketing-powered turnaround ...
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Starbucks shifts its marketing into high gear
The coffee shop chain will air a new ad during the Super Bowl pregame show on Sunday and will give away coffee to loyalty ...
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Neighbours at war with Starbucks millionaire over tennis court
Neighbours of a Starbucks entrepreneur embroiled in a planning row with the local council over his tennis court have ...