The new sensor-packed Smart Play Brick will land this spring as part of a special Star Wars collection. The update adds ...

The LEGO Group says it will introduce a new “SMART Play" system in 2026 designed to make brick-built creations respond to how ...

The brand-new, jaw-dropping Lego smart brick tech can recognize other bricks, activate effects and play music. They're ...

Consumer Electronics Show, the Lego Group gave us a potential answer. The company announced Lego Smart Play, which adds smart ...

The bricks can recognize other bricks, activate effects, play music and a lot more. They're debuting in Star Wars Lego sets ...

Lego has taken a giant leap into the future of play with its debut at CES 2026, showcasing the groundbreaking Lego Smart Brick. This innovative toy not only changes colors but also produces sound ...

Hallmark has launched a new electronic Star Wars Christmas ornament inspired by a striking and fun scene from the film that ...

While there are a lot of Lego Star Wars sets out there, and the video games are also incredible, there are only a few sets ...

CINCINNATI — Attention, Star Wars fans: You can now cast your vote to help put the iconic lightsaber into the National Toy Hall of Fame. The Strong National Museum of Play, which houses the hall of ...

Artist Tom Jung’s 1977 painting introduced the world to the look and feel of George Lucas’ blockbuster adventure.