Coca-Cola has made BodyArmor the official sports drink of the NCAA, replacing Powerade.

We're less than a month away from the start of NCAA Tournament and March Madness, but there's likely going to be some changes to your viewing experience. According to college sports reporter Ben ...

The Coca-Cola Co. is increasing BodyArmor's promotion after marking down the brand's value by $960 million. BodyArmor will be featured in the NCAA basketball tournaments.

This change from Coca-Cola comes as BodyArmor’s value continues to fall year after year. At the end of 2025, the parent company announced it took a $960 million write-down of the value of BodyArmor, ...