Jenner, the 30-year-old model and part of the Kardashian clan, appears in a new Super Bowl commercial for Fanatics Sportsbook to answer the question of whether the "Kardashian Kurse" of bad things happening to the athletes her sisters have dated is real – or just another internet myth.

"Sports have the power to build confidence, resilience and joy, yet body pressures continue to push too many girls out of the sports they love," Marcela Melero, Chief Growth Officer, Dove Personal Care & Masterbrand in North America, said in a release.

Coming off a successful Black Friday effort and record-shattering Thursday Night Football and NBA Cup viewership, the tech giant wants to carve out an even bigger piece of the sports ad pie. By Alex Weprin Senior Editor This week the Consumer Electronics ...

The crypto company returned to the high-stakes Super Bowl advertising game Feb. 8 with a 60-second spot hoping to inspire a viewer singalong with Backstreet Boys’ “Everybody (Backstreet’s Back),” accompanied by low-def, retro karaoke graphics.

Robert Kraft's Blue Square Alliance will debut a powerful Super Bowl ad "Sticky Note" targeting antisemitism, urging more than a 120 million viewers to stand against hate.

Here's one Olympic competition that is now closed to certain entrants. NBCUniversal said Tuesday that it has sold out of all the commercial inventory tied to its coming telecast of the 2026 Winter Olympics from Milan Cortina, offering the latest example of ...

Kendall Jenner's viral Fanatics Sportsbook Super Bowl ad invoking the "Kardashian Kurse" exceeded expectations, driving massive downloads and engagement, CEO Matt King says.

That's especially true with Super Bowl 60, which takes place in Santa Clara, California — three time zones removed from the "standard" Eastern time slot.From NFL plays to college sports scores, all the top sports news you need to know every day.