From the rise of virtual influencers to the convergence of short-form video and UGC, here are six predictions that will shape ...

Are you a print subscriber? Activate your account. By Garett Sloane - 45 min 36 sec ago By Parker Herren - 1 hour 5 min ago By Ad Age Studio 30 - 3 hours 3 min ago By Ad Age and Creativity Staff - 3 ...

It’s never been more exhausting to be online than in 2024. While it’s been clear for some time that monetization has shifted social media into a different beast, this year in particular felt like a ...

2024 was a banner year for social media platforms. Facebook and Instagram still own the lion's share of social media ad spend, and TikTok has been gradually claiming a larger slice of social media ad ...

Police social media monitoring cells increased from 262 to 365 in four years, enhancing crime prevention across multiple ...

Social media has revolutionized the way businesses connect with their target audience. It has become an indispensable tool for marketers seeking to build brand awareness, engage with customers and ...

At the University of Maine, students and faculty may be reflecting on how social media shaped the 2024 presidential election, with Donald Trump and Kamala Harris leveraging platforms like TikTok and ...

Please provide your email address to receive an email when new articles are posted on . In 2024, 52% of Americans tried health trends from social media vs. 34% consulting their doctor. Samantha Karlin ...

Timely replies and human-centered support on social media aren't optional anymore – they're expected. Here’s what brands need to know to get it right. Every tweet, direct message, and comment holds ...

Presidents these days and their darn phones. “No one has used social media like this before as a president,” said Brendan Brown, a San Diego-based engineer who launched the Trump Twitter Archive in ...